Giving Tree Logo

Objective: Creating a friendly and warming logo for a non-profit organization that helps a variety of charities around the nation.

Problem: A problem that I faced throughout creating these logos is connecting the design to the target audience. The symbol for the logo must be creative to catch people’s attention.

Solution: The combination logo has a “T” shaped tree that matches the type of font. The letter T was designed to give a tree visualization for the audience to be engaged.