Bento Angel Company Logo

Objective Design a competitive logo for a startup food delivery company that is specially integrated with Japanese culture and charity lunches.

Problem A startup strives for simplicity and cuteness in their pictorial logo that incorporates the meaning of their company name.

Solution An animated bento, a common lunch food in Japan, is added on with a two-tone angel halo and curved mini wings for the effect of kawaii designs, and enmeshes the side aspect of charity and generosity with providing Japanese bentos.