Objective: Provide a complete logo for the company that someone in the class created.
Problem: How can we communicate with the customer appropriately to get their feedback and then apply that?
Solution: First we talk with the customer about what their company is and their target audience. Then based off of that we make some thumbnail sketches to get ideas out. Using those sketches we created 4 larger, colored logos which we then showed to the customer. After they picked the one they liked we made it in Illustrator.